"Life Is Short"…

A billboard in Chicago for a law firm has been taken down. The message?

“Life Is Short…Get a Divorce.”

I have not seen pictures of the billboard, but according to the report, it also “featured” a scantily-clad man and woman.

Now, here’s the kicker: it wasn’t taken down because of the content! Rather, it was taken down because the law firm that put it up didn’t have the proper license. Yes, there were complaints about the content, but it was taken down for the legal reasoning. Oh, and even more sad? It was good for business!

Following is the Associated Press report:

A racy billboard proclaiming “Life’s short. Get a divorce” caused enough of an uproar, city workers stripped it from its downtown perch after a week.

It wasn’t so much about the partially clothed man and woman on the law firm’s ad. It was the phrase that lawyers Corri Fetman and Kelly Garland chose that drew scores of complaints from neighbors and from other attorneys who said it reflected poorly on their profession.

A city alderman who lives nearby found a technical reason to jettison the sign.

“I called the building inspector and told him to do his job and he did,” said Alderman Burton Natarus. “It has nothing to do with content or anything else. They did not have a permit and they were ordered to take it down.”

Fetman and Garland say they’re upset the sign was removed.

“They ripped our billboard down without due process,” Fetman said. “We own that art. I feel violated.”

Despite its brief run, the sign apparently was good for business. Since it went up last week, the two women said calls to their law firm have gone up dramatically.